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Watch video of 2013 Q Award Honoree

Red Building at the Pacific Design Center

2013 Q Award Recipient

at the Pacific Design Center

Los Angeles, CA – Cohen Brothers Realty Corporation of California was awarded the prestigious Alliance for Quality Construction’s Q Award for construction of its Silver LEED Certified RedBuilding on Thursday, June 20, 2013 at the iconic Pacific Design Center. The new RedBuilding is the Pacific Design Center’s final component comprised of the 1975 Blue Building and 1988 Green Building, in West Hollywood, CA. The project was union built by Jones & Jones, and architecturally designed by Cesar Pelli, FAIA, of Pelli Clarke Pelli. Pelli is notable for also designing the 2007 Q Award recipient, the Renée and Henry Segerstrom Concert Hall in Orange County, CA.

Nearly 200 industry professionals attended the Q Award presentation ceremony held at the Pacific Design Center’s SilverScreen Theater. The event’s mistress of ceremonies was AQC Chair Pam Ackrich who introduced the many luminaries in attendance; former U.S. Secretary of Labor Hilda Solis, L.A./Orange County Building and Construction Trades Council Executive Secretary Ron Miller, Los Angeles County Supervisor Zev Yaroslavsky, West Hollywood City Councilman John Duran, Cohen Brothers Realty Corp. of California CEO Charles S. Cohen, Jones & Jones President Kevin Jones, Ullico President & CEO Edward Smith, RedBuilding project sub contractors and union representatives, and others.

The $165 million RedBuilding is a result of collaboration of developer and owner Charles S. Cohen, agency construction manager Jones & Jones and internationally renowned architect Cesar Pelli. This collaboration completed a magnificent structure with “smart” innovative technology and increased electrical capacity designed to be flexible to meet fast-changing tech needs. LEED-certified by the U.S. Green Building Council, full of natural light from floor-to-ceiling windows, RedBuilding offers a purposefully healthier environment for occupants.

RedBuilding offers 400,000 square feet of luxury Class A office spaces with expansive city views, parking for nearly 1500 cars, and a high level of executive amenities, including an elegantly landscaped Palm Court six stories above ground level and private, VIP elevators. The unique design, split into two buildings linked to the Green Building via a sky bridge and full of architectural curves and angles, created challenges for the contractor in delivering the vision created by Cesar Pelli. The contractor visited glass manufacturers around the world to create the exact shade of red glass to match Mr. Pelli and Mr. Cohen’s specifications. The red glass panels were engineered in Minnesota, manufactured in China and then shipped to Bangkok, Thailand for installation into the aluminum frames. Through a four-sided silicone glazing system, the curtain wall, 100 percent solid red frit glass combined with a 50 percent dot and 75 percent dot pattern creates the solid red appearance of the RedBuilding’s exterior; the wall also features gray vision glass windows.

Los Angeles / Orange Counties Building and Construction Trades Council Executive Secretary Ron Miller told the audience “This is an award for visionary work, and man – what a vision this is.” Miller said that Trades members “proudly point out buildings like this to our families from our cars and say 'Yeah, I worked on that,' just like plastic surgeons comment on the stars they worked on as they take the stage at the Oscars.”

Former US Secretary of Labor Hilda Solis praised the RedBuilding's technological and green innovations and union skill. “I'm a strong believer in PLAs. We in the administration would like to see more of this – using pensions to move our economy
forward.” She said, “It's so important to support our apprentice programs” and stressed that the future will require well-trained, sophisticated workers.

“The extraordinary aspect of this project is that it was 100% financed with union
financing,” said AQC Chair Pam Ackrich. Ackrich was referring to the project’s $165 million price tag funded by Ullico, Inc’s J For Jobs program that invests union pension funds in all-union construction projects. Ullico president and CEO Ed Smith said from the stage, “Ullico is just a conduit – it's the Trades members' money that makes this possible. They're the greatest skilled craftspeople in the world.” Smith went on to mention the ease of doing business with the Cohen Brothers Realty Corporation.

LA County Supervisor Zev Yaroslavsky said, “This recession has been devastating for the men and women in the building trades. Their unemployment rate is still way too high. How do we address that? With projects like this, with mass transit projects, and in lots of other ways. The construction industry is the backbone of our economy. When the construction worker is doing well, the economy does well. When they don't, none of us do.” West Hollywood Councilmember John Duran, also a speaker at the event, said his community was proud of the structure and “will always use union labor on any such job here in the future.”

President of project management Jones & Jones, Kevin Jones, indicated that he is the fourth of five generations in the construction industry, his son Cameron being the 5th generation. Jones provided an enlightening and enjoyable video chronicling the project from its inception into a final red Southern California iconic structure. Jones said, “For about the last 75 years we've been almost exclusively a union builder. Union workers take professional pride not only in the quality of their work but also the process of building, including safety, coordination, communication, making deadlines, making inspections, keeping schedules, submitting paperwork, compliance with statutory requirements and a host of other items. Quality takes hard work.”

On accepting the award, Charles S. Cohen, Cohen Brothers Realty Corp president and chief executive, told the assemblage “I'm full of gratitude for the expert skill and craft of our union workers, and I'm proud that this job was built entirely by union labor.” Cohen went on to thank the efforts of project manager Jones & Jones, architect Pelli, Ullico, LA/OC Building & Construction Trades, the many sub-contractors and construction trades craftspeople.

After the Q Award ceremony, attendees moved to the Pacific Design Center’s 3rd floor patio to enjoy lunch catered by Wolfgang Puck. The patio provided the perfect view of the magnificent trio of PDC primary colored iconic structures.

Photo Gallery
Photos by: Katy Winn and Mark Savage

(L to R) Zev Yaroslavsky, L.A. County Supervisor; Honorable Hilda Solis, Former US Secretary of Labor; Charles S. Cohen, CEO Cohen Brothers Real Estate Corp. of CA; Mrs. Cohen; Pam Ackrich, AQC Chair.
(L to R) Pam Ackrich, AQC Chair; Honorable Hilda Solis, Former US Secretary of Labor; Ron Miller, Executive Secretary L.A./Orange Counties Building & Construction Trades.
Ron Miller (left) and Charles S. Cohen reviewing a special Q Award issue of Building Trades News.
(L to R) John Duran, City Councilman West Hollywood; Charles S. Cohen; Supervisor Zev Yaroslavsky.
Edward Smith, President & CEO of Ullico, Inc.
Ken Jones, Project Manager Jones & Jones, presenting the RedBuilding construction facts.
Hilda Solis, Former U.S. Secretary of Labor addressing the audience.
Charles S. Cohen accepting the 2013 Q Award from Pam Ackrich.
Charles S. Cohen’s acceptance speech on behalf of Cohen Brothers Real Estate Corp. of California.
(L to R) Herbert Kolben, Ullico; Edward Smith, Ullico; Pam Ackrich, AQC; Honorable Hilda Solis; Ken Jones, Jones & Jones; Charles S. Cohen, Cohen Brothers Real Estate Corp. of California; Councilman John Duran; Supervisor Zev Yarolslavsky, and; AQC Executive Secretary Ron Miller.
Luncheon held on the terrace overlooking the award-winning RedBuilding, and green building. Sumptuous meal catered by Wolfgang Puck.
Entrance to the Pacific Design Center’s SilverScreen Theater, the site of the Award Ceremonies.


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